Interesting article in BusinessWeek discussing recent market research that indicates the two social networking giants may not necessarily be true competitors. A few data points to ponder:
- 68 million unique users logged on to MySpace in the last month; 26 million to Facebook
- On MySpace, half of the users are age 35 and older, while users age 18-24 make up only 17%. On Facebook, older users make up 40%, with college students (29%) being the next biggest group
- ComScore reports indicate that the three lowest income brackets are overrepresented on MySpace, whereas on Facebook, the opposite is true: There, the three highest income groups dominate.
The article makes distinctions based on various sources' interpretations of these and other stats, but is also quick to point out that there still exists a 64% overlap in users. It just seems that all those users are leveraging the sites for different ends: MySpace for interest-centric socializing, Facebook to maintain already-established relationships. The seemingly divergent purposes present some interesting business model questions for these two giants as Web 2.0 and beyond continue to evolve.
4 comments:
Facebook and MySpace, perfect examples of Web 2.0 - harnessing the power!
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